Block: B2B Brand Concept
Brand logo and pictorial mark created for a B2B SaaS company. The concept for this brand is: modern, approachable, and strong – inviting customers in with a bit of intrigue and a fresh color palette, while still offering a feeling a dependability and strength up front.
The “B” in the brand name “Block” will be used at the favicon and is intended to stand out against both light and dark backgrounds.