This project for Caraway Home focused on implementing strategic UI updates to the Cookware Set PDP to highlight customer reviews in the above-the-fold, reinforce that the pan & lid storage is included, and provide both images and reviews centered around what’s included in this set. User feedback was shared to show purchasing trends that backed up the UI page updates requested.

The desktop and mobile designs were presented to the Digital Product Lead, Senior Digital Product Designer, and members of the leadership team. Images were provided by Caraway Home and all rights are reserved by them only.

Suggested Changes in Wireframe:

• Additional product images that highlight the entire set and unboxing experience.

• Review carousel included in the above-the-fold toggles under the “Add to Cart” button. This also includes a “See All” cta below the rotating reviews.

• Product copy was altered to clearly state that the storage is included, which can be seen in “Pan & Lid Storage Included” and “Cookware Storage Included.”

• Pricing moved to be right-aligned to provide more breathing room between the product components.